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The Floow – The development and implementation of feedback to influence driver behaviour.

Safer Road Users, 2015

The Floow takes GPS and accelerometer data from telematics devices such as ‘black boxes’ or from a Smartphone in customers’ cars. These devices enable The Floow to monitor driving behaviours including smooth driving, acceleration, braking, and speed in comparison to other road users on the same stretch of road. The Floow analyses this data to deliver bespoke online and app-based feedback to develop the driver’s insight on areas for improving safety after every journey.

The Floow have received this award for work undertaken in collaboration with the UK’s largest insurer, Direct Line Group, and have been especially recognised for the “development and implementation of feedback to influence driver behaviour”.