For nearly thirty years HRH Prince Michael of Kent has played a leading role in supporting improved road safety both in the United Kingdom and around the world.

The Prince established his awards scheme in 1987 in the UK and now fully international, the Prince Michael International Road Safety Awards recognize achievement and innovation in road safety worldwide.

Each year the most outstanding examples of international road safety initiatives are given public recognition through the scheme and the winners are invited to a Gala Presentation held in London, where the Prince announces his Premier Award for that year.

In addition to the international awards, the Prince annually presents a Decade of Action Award to recognise major contributions to the Global Decade of Action for Road Safety 2011-2020.

Over many years the Prince has visited award winners in Africa, Asia, Europe, Australia and America to see at first-hand their achievements and has an unrivalled experience in seeing successful road injury prevention in practice.

Prince Michael served as Patron of the influential Commission for Global Road Safety, and strongly supported the current Decade of Action for Road Safety. Now as patron of the newly established Towards Zero Foundation, HRH continues to lend his support to improved global road safety.

These awards are organised and managed by RoadSafe.

2015 ceremony photos are available here »

Speech by Prince Michael at the PMIRSA Award Ceremony, The Savoy 2015



2016 Nominations

Nominations are open to any team, organisation or business and are judged once a year. 

2016 Award Ceremony Sponsorship Opportunities

Premier Award

This award is announced at the Annual Awards Ceremony by Prince Michael. It is given to the most outstanding winner of any category. The 2015 Award goes to Construction Logistics and Cyclist Safety (CLOCS).

Find out more about the Premier Award


Royal Awards presented in Brasilia

On the eve of the Second High Level Conference on Road Safety in Brasilia, HRH Prince Michael of Kent presented five of his International Road Safety Awards.

Awards went to The City of Curitiba (Paraná, Brazil) for a new system of Pedestrian Lights for People with Reduced Mobility, Latin NCAP, the Network of Employers in Traffic Safety (NETS) and FEVR - The European Federation of Road Traffic Victims.

The Prince also presented a special award to The Commission for Global Road Safety which was received by Lord Robertson, the commission’s chairman. 

Speech by Prince Michael in Brazilia 2015

The City of Curitiba

The city of Curitiba (Paraná, Brazil) has begun installing and expanding a new traffic related product, the Pedestrian Lights for People with Reduced Mobility. The Lights allows more time for pedestrians in busy crossings and intersections that have a high risk of accidents, thanks to a proximity-triggered device that communicates with the public transport cards of elderly and people with disabilities. Nowadays, 179,400 people own such cards and are able to cross streets with more safety.

European Federation of Road Traffic Victims-FEVR

World Day of Remembrance for Road Traffic Victims is commemorated on the third Sunday of November each year - to remember the millions killed and injured on the world's roads, their families and the many others who are also affected. This special Remembrance Day, first observed by FEVR from 1995, is intended to respond to the great need of road crash victims for public recognition of their loss and suffering. It has also now become an important tool for governments and those who work to prevent crashes or respond to the aftermath, as it offers the opportunity to demonstrate the enormous scale and impact of road death and injury and the urgent need for action.

2015 marks the 20th anniversary of observing the World Day internationally and the 10th anniversary of its adoption by the United Nations.

On 26th October 2005, World Day was adopted by the UN General Assembly as “the appropriate acknowledgement for victims of road traffic crashes and their families”. Since then, the World Day has been commemorated across all continents, by NGOs advocating for road safety and road victims, and by governments and other stakeholders.

Network of Employers for Traffic Safety –Comprehensive guide to Road Safety

The Network of Employers for Traffic Safety (NETS) is an NGO dedicated to global road safety. As part of its commitment, NETS developed The Comprehensive Guide to Road Safety™. This nomination recognises the outstanding work of NETS in leading sustained improvement of the management of those who drive for work and its publication of Guide in May 2014.

The Comprehensive Guide to Road Safety™ is a fully-scoped blueprint for all types of vehicles, including motorized 2 and 3-wheeled vehicles. It is for new, maturing and advanced fleet safety programs anywhere in the world and it was written for organizations with a fleet of occupational and/or professional drivers needing to implement or improve their fleet safety programs is available in 21 languages free of charge as a PDF via NETS’ website.

Latin NCAP

Latin NCAP is an independent non-profit consumer testing organisation which crash tests cars sold in the South American and Caribbean market and publishes the results. Latin NCAP also advocates for road safety in the region, and supports governments in efforts to establish vehicle regulatory regimes. Since 2010 Latin NCAP has tested more than fifty models, and has contributed to a significant increase in debate and media attention for vehicle safety. Some major manufacturers are responding to Latin NCAP crash tests by improving crashworthiness and introducing air bags as standard in all models.



Commission for Global Road Safety

In recognition of the outstanding work of The Commission which has included the initiation of the 2009 First High Level Conference on Global Road Safety and the UN Decade of Action for Road Safety 2011-2020 – and establishing the Make Roads Safe Campaign.






Decade of Action Award

This has been awarded to the Government of Brazil in recognition of its outstanding achievement and leadership in the organisation of the Second Global High Level Conference on Road Safety.