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Safer Roads Humber, Safer Roads West Yorkshire, South Yorkshire Safer Roads and the 95 Alive Partnership – Cycle campaign

Public Education, 2014

This award winning pedal cycle project was entered into the awards to recognise the importance of joint working and the use of data and evaluation to direct a cycle campaign. It focuses on drivers, urban and rural cyclists and used a mixture of radio, a bespoke DVD,online content and a special Tour de France cycle app to raise awareness of safe cycling and best practice for staying safe, whatever journey people making on their bike.