Safer Roads Humber, Safer Roads West Yorkshire, South Yorkshire Safer Roads and the 95 Alive Partnership – Cycle campaign
This award winning pedal cycle project was entered into the awards to recognise the importance of joint working and the use of data and evaluation to direct a cycle campaign. It focuses on drivers, urban and rural cyclists and used a mixture of radio, a bespoke DVD,online content and a special Tour de France cycle app to raise awareness of safe cycling and best practice for staying safe, whatever journey people making on their bike.