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The UK DfT THINK! campaign – THINK! Drink Drive - ?50,000 pint campaign.

Alcohol / drug related, 2013

This is the most recent drink drive campaign activity which continues to focus on the consequences of a drink drive conviction and utilises a range of communications channels to tightly target our core audience of young men aged 17-29 at salient moments - this includes providing regular reminders close to the point of decision at key times of the day.