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Cornwall County Council – Behavioural Change Techniques

Driver Education, 2012

Cornwall Council receives prestigious award

Cornwall Council's contribution to improving road safety has been recognised with a Prince Michael International Road Safety Award.

This award relates to the practical application of Behavioural Change Techniques to road safety interventions in Cornwall.

It is notoriously difficult to prove that education, training and awareness interventions and initiatives are effective in contributing to casualty reduction. However researchers have proven that the appropriate use of a suite of Behaviour Change Techniques has positive impacts on outcomes for patients. Working with researcher Laura Hurst, Casualty Reduction Manager Paula Wellings has introduced these techniques into existing road safety projects in Cornwall.

On receiving the award, Paula Wellings said, “I would like to give my thanks to the road safety team for their willingness and enthusiasm in trialling and then adopting the principles of using Behaviour Change Techniques in our interventions. Without their support this progress could not have been achieved”

Commenting on the award, Adrian Walsh, the award scheme director said, "The award judges were truly impressed by the approach being taken by the Cornwall Council road safety team, which is using these groundbreaking techniques to determine the effectiveness of its work. They considered them to be a really first class example to all professionals in this field."