Reach
The Reach business promotes retail brands like Britvic, Nestle, Premier Foods, LG, Unilever, using an on-the-road salesforce of about 650 staff comprising mainly young drivers between the ages of 22 and 30.
The company introduced a series of management initiatives including on-line training and the use of telematic systems on all vehicles. One vital innovation has been a NVQ 'competence-based' qualification for its staff who drive on company business.