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West Midland Casualty Reduction Scheme In conjunction with Heart 100.7FM Galaxy 102.2FM

Media, 2009

In January 2009, West Midlands Casualty Reduction Scheme launched a local radio campaign for all drivers, to illustrate consequences of texting and talking on mobile phones.   The campaign only used radio airtime and aimed to target motorists whilst actually driving.  A new advert “Death Calling” was aired together with other radio adverts which have had a proven impact on communities.