West Midland Casualty Reduction Scheme In conjunction with Heart 100.7FM Galaxy 102.2FM
In January 2009, West Midlands Casualty Reduction Scheme launched a local radio campaign for all drivers, to illustrate consequences of texting and talking on mobile phones. The campaign only used radio airtime and aimed to target motorists whilst actually driving. A new advert “Death Calling” was aired together with other radio adverts which have had a proven impact on communities.