TyreSafe
TyreSafe raises awareness of the dangers associated with defective and worn tyres. The organisation and its activities have been credited with reducing the number of defective tyres in the UK over the past 16 years from 20% to 12% today. TyreSafe campaigns on current legislation and duty of care regulations. It targets those within the tyre industry such as manufacturers and retailers as well as many outside through a sustained multi-layer communications platform.