Essex Casualty Reduction Board
The application of this partnership strategy for KSI Reduction using carefully targeted enforcement, coupled to a well resourced public awareness campaign has led to a 20% casualty reduction in the rolling year.
The strategy placed an emphasis on high profile enforcement, media engagement, and visible public education. Its key element was the provision of high levels of road policing activity by Essex Police, carried out over a sustained period on identified routes or in areas where the greatest number of KSIs were being recorded. High profile publicity was also a crucial component.