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Take iTT Easy

Motorcycle, 2006

The ‘Take iTT Easy’ campaign is from the Isle of Man. The TT festival attracts 40,000 spectators and more than 500 riders. ‘Take iTT Easy’ was a media-led campaign which included local radio, including a dedicated TT radio station, bill boards, leaflets and posters. Special mugs were also given to many campers. The campaign with its simple strap line hit home a powerful message to a wide audience of bikers and other road users too.