Scottish Good Egg Guide
The Scottish Good Egg Guide was designed with the aim of reducing injuries and fatalities amongst children in Scotland through the lack of, or incorrect use of in car restraints. Research had showed that 80% of car seats were incorrectly fitted. The Guide is a media led campaign on radio stations, bus hordings, and includes an A5 booklet which is given out by mid wives and anti natal clinics. The Scottish Good Egg Charter is a promise by retailers to guarantee to provide a high level of service to any customer purchasing a new seat from them. There is a dedicated web site which supports the campaign messages.