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Precious Cargo

School Community based, 2006

Precious Cargo. A community and school based initiative which promotes the safe use of seat belts and child restraints. Precious Cargo, is part of The City of Hull’s Focus on Safety, which is a partnership initiative which began in 2001. The project is run through publicity and enforcement campaigns. Education and awareness begins with the ante natal education of parents, followed by pre-school and then road safety education for children in schools. Two yearly publicity campaigns are run using advertising posters on buses and radio to support the campaigns. The number of children injured in cars each year in Hull has fallen by 20% since 2001 and over 3000 children have completed practical in car safety training.