Midland Safety Camera Partnership
Speeding-Its not Impressive, a campaign targeting 17-24 year olds, was produced by the eight Midland Camera Safety Partnerships. The Partnerships adopted an extensive joined up approach to communications. Key to its success has been its detailed research programme which led the Partnership to provide the design agencies with quality creative briefs and to test design concepts with the target audience. Extensive post campaign evaluation was done to measure the impact and effect of the campaign.