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Buckinghamshire County Council – Where You Look Is Where You Go

Motorcycle, 2006

Buckinghamshire County Council for its ‘Where You Look Is Where You Go’ programme uses marker posts to take the rider’s eye to the vanishing point. Similar marker posts are a familiar sight to highway engineers and by extending the knowledge of advanced motorcycle-riding techniques the careful placing of these marker points has significantly reduced casualties. This simple idea is highly replicable and most cost effective.