Home Menu Search

West Yorkshire Casualty Reduction Partnership – How are YOU driving?


Highly Commended, 2005

How are YOU driving? was a major driver education and casualty reduction effort from West Yorkshire Casualty Reduction Partnership. It was aimed principally at young male drivers, as this group features predominantly and repeatedly in casualty statistics. It was a 6 month campaign of Party in the Park and two different road safety radio advertisements. At the same time running concurrently was an expose to local journalists and news editors as well as an expose to the general public to find out from all angles what they felt about road safety issues.

The Partnership has also developed a special package to assist volunteer groups in tackling the issue of excess speed in their communities using the problem solving approach known as ‘SAFRA’ (Scanning Analysis Response and Assessment).