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Handle It or Lose It

Motorcycle, 2005

The ‘Handle It or Lose It’ campaign was launched to try and combat an alarming number of deaths and serious injuries that were happening to motorcyclists. The web based campaign engages the riders, interacts with them and it subtly tries to alter biker’s behaviour. This is backed up by a superbike rider development course, a scooter rider improvement scheme and a professional media campaign to target and engage riders in ways and language to which they can identify. The Highways Agency has provided funding for the web site which through its reporting facility has identified roads which are in need of repair.

You can find their website at www.handleitorloseit.com.