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Highly Commended, 2004

‘Pampers Fit Stop’ was initially launched in 2002, in conjunction with child car-seat manufacturer Britax and the Royal Society for the Prevention of Accidents (RoSPA), to build awareness of child car seat safety. During the last two years, safety checks have been carried out on over 6,800 car seats. A branded people carrier was parked next to a Formula 1 style ‘Fit Stop’ area. The Fit Stop team wore racing style overalls and invited parents to drive into the area for a child car seat check.

Contact: Louisa Jenkins, 0207 3957017.