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LARSOA - For My Girlfriend

Driver Education, 2004

The ‘For my girlfriend’ (FMG) campaign was formed by a partnership. The campaign confronts a young male driver with the prospect of killing his girlfriend who is travelling as a passenger in his car while he is driving too quickly. FMG was launched in 2002.

The four minute film, is a teaching resource - ideal for stimulating discussion among teenagers about this difficult topic. The direct mail campaign continued throughout 2003, backed by telephone canvassing towards the end of the year. By November the number of postcards in circulation had risen to in excess of 350,000.

Contact: Nick Rawlings, 01379 650112