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Essex County Council – Share the Road


Highly Commended, 2004

Essex County Council Road Safety Team has now developed and introduced a new road safety campaign, which is intended to complement previous initiatives such as I’ll be Des and Make the commitment - Kill Your Speed. The new campaign ‘Share the road’ is aimed at promoting common sense and courtesy on the road. The intention was to develop an umbrella campaign to cover all road users, encouraging them to behave with consideration toward each other in a unified effort to reduce road accidents - to ‘share the road.’

Contact: Kate Brimley, 01245 437781.