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West Mercia Constabulary

Driver Education, 2003

Education and Training Award - sponsored by Wincanton.

In 2001 West Mercia Constabulary instigated a five year programme of high profile public education and enforcement campaigns using the news media to broadcast the safety message accompanied by carefully targeted enforcement activity concentrating on high risk areas. Each campaign has been initiated by media launches followed up by public announcement of the results and successes at its conclusion thus ensuring that the key messages are put over twice.

Campaigns have included, seat belts, child pedestrians, drink drive, motorcycle safety and courtesy, care and consideration.

Contact: Kate Tonge 01905 331663 kate.tinge@westmercia.pnn.police.uk