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Teddy Takes a Tumble


School Community based, 2002

North West, LARSOA.

It is estimated that 1 in 10 children are unrestrained in the back of cars and that 8 out of 10 car seats are incorrectly fitted. It was therefore felt that a simple yet affective campaign should be run to educate and train parents.

A strategy group consisting of representatives from Local Authorities, Road Safety Units, Police Forces of the North West as well as Government News Network, Skelmersdale and Ormskirk College and Health Care Sector as formed by LARSOA North West Group. As many as 92,000 copies of Teddy Takes a Tumble have now been produced, printed and distributed.

A new A5 format book has also been produced.

Further information: Steve Whitehouse, 0151 9344231.

"Teddy Takes a Tumble" was a commendation winner in 2002.