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Toyota Manufacturing S'Cool to be Safe

School Community based, 2000

S'Cool to be Safe is a three year national child safety education campaign, developed in partnership with RoSPA. It aims to encourage children to identify potential road hazards and show how they themselves can reduce or eliminate risks. S'Cool to be Safe is devised and performed by Catalyst, a theatre in education company, and targets children between the ages of seven and eleven years, focusing on road safety and awareness through fun, interactive educational theatre performances.

The campaign, currently in its second year has already been delivered to over 15,000 children in primary schools across the country.

RoSPA Road Safety, 0121 248 2000.

Toyota Manufacturing (UK): Sue Shakespeare, 01332 282228.

S'Cool To be Safe - Toyota Manufacturing UK, with RoSPA, was awarded the Education and Training Award (sponsored by Wincanton PLC) in 2000.