Transport for NSW – World-first, life saving, Mobile Phone Detection Camera Programme
Transport for NSW led the world in introducing innovative automated camera enforcement technology to tackle illegal mobile phone use while driving.
Until now, achieving widespread deterrence has been limited and the only enforcement option was on on-road policing.
Despite the lack of existing suitable technology, the team worked with the industry to support them to meet rigorous government, legal and community requirements. Technology developed by an Australian start-up ultimately led the innovation that will now supply a worldwide market.
Camera technology and artificial intelligence software were developed by an Australian company to meet the exacting requirements necessary to meet privacy, policy and regulatory obligations and ensure safety outcomes are achieved.
Challenging established policy positions on issues such as co-locating signage with the cameras, for example, means the program will achieve the same benefits in one year that would otherwise take five years to achieve.