The Bridgestone Road Safety Program – An Integrated Global Approach to Saving Lives
The BRSP, a long-term and global priority at Bridgestone boardroom level, targets UN Sustainability Development Goal (SDG) 3.6. The focus is evidence-based initiatives that are replicable and adaptable to different traffic contexts. These initiatives are based on strategic guidelines, shared learnings and “road-tested’ methodologies and maximises “investment in action” while taking a cohesive approach rather than disconnected “silo-like” CSR projects. This integrated approach to saving lives is supported by thousands of Bridgestone employees who volunteer in their communities.