Shell Myanmar – Road Safety
With traffic-related deaths per capita tripling over the past decade, Myanmar ranks second to the lowest in World Health Organisation’s Southeast Asia Road Safety Report.
Responding to this challenge, Shell Myanmar, with Myanmar Red Cross Society and The Global Road Safety Partnership, launched a road safety initiative focusing on the Yangon-Mandalay highway, nicknamed “Death Highway” which is notorious for its high crash rate.
The successful campaign:
- Reached close to 14 million people in Myanmar
- Increased road safety skills and knowledge of about 3,000 community members through engagement programmes
- Contributed to a 30% decrease in highway crashes and deaths