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RoadSafety UAE – Holistic seatbelt law

Road Safety Management, 2018

Founded in 2014 RoadSafetyUAE is an NGO which has successfully lobbied for the introduction of a comprehensive seatbelt law using sound data and scientific evidence.

Central to its success was a market research based programme which underpinned a media campaign to draw attention to the need for the law which was eventually enacted in 2017.