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AA Charitable Trust – Road Safety Campaigns

Safer Road Users, 2018

This year the AA Charitable Trust celebrated its tenth birthday. Since its launch, the Trust has made a sustained effort to raise awareness of road safety, including five major, original and innovative campaigns: Think Bikes, Driver Distraction, Drive Confident, Drive Smart and Drive Motorway.

The Trust has no dedicated road safety resource so the campaigns are developed and delivered through the Public Affairs and Public Relations team which has taken on this additional responsibility.