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ANCAP – Stars on Cars

International Award, 2014

'Stars on Cars' was created as an education program to elevate the importance of vehicle safety when consumers consider a new car purchase and to increase awareness and understanding of the safety ratings published by ANCAP.

The SA program involved the education of new car dealership sales staff on the ANCAP safety rating system, who then educate the consumers and plays an important role in the South Australia’s Road Safety Strategy 2020, ‘Towards Zero Together.’