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Michelin Group – Ongoing commitment to road safety

International Award, 2012

As part of its corporate social responsibility commitment, Michelin constantly and actively deploys a global system designed to put a halt to the serious problem of road safety. That’s because the Group’s strategic focus on performance would be meaningless without an on-going commitment to making roads safer, everywhere, around the world. In addition to its tyres and their performance, Michelin supports measures to make driving safer, providing employees with training and promoting road safety to the general public. Addressing the challenge of road safety represents a concrete application of one of Michelin’s core values – respect for people.