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Dorset County Council, on behalf of Dorset Road Safe

Special Awards, 2011

‘No Excuses’ is a scheme which uses innovative marketing methods to inform, educate and positively influence driver and rider attitude and behaviour. Launched in January 2010, the ‘No Excuses’ programme is the most successful partnership project ever developed in Dorset and it continues to play a major contributory role in the impressive casualty reduction figures in Dorset.