Drive iQ, an online e-learning programme, was a result of the engagement of local road safety officials, politicians, schools and colleges, the media, parents and pupils. This appealing programme is based on in depth research and the application of the most advanced software, which is used in driver rehabilitation programmes as well as pre-driving courses and now in a number of international companies to reduce the risk to company drivers. In 2011 the a2om community interest company launched a campaign for West Sussex to showcase what could be achieved as a UK -wide plan. It ensures that 16 year olds in education have free access to evidence based online resources whilst increasing self-awareness and helping create coping strategies to overcome the dangers that young drivers face – www.driveig.co.uk. The success of Drive IQ has led to adoption across the country.