Save 478 Lives programme, Kent County Council & Kent Highways Services
A programme of innovative work encompassing enhanced education, training and publicity activities integrated with additional partnership initiatives.
The ‘Save 478 Lives’ programme was established to reduce road crash casualties and to meet the Government’s 2010 targets.
The programme targeted the three crucial areas affecting road safety, namely, speed, impairment, and social responsibility. The design of the programme included (1) delivering road safety education, (2) supporting social inclusion and developing stronger communities, (3) gaining added value by supporting Kent Police and (4) improving the environment. Target groups were engaged using many different methods such as TV, Websites and Posters.