Midlands Safety Camera Partnership
In 2003, the 8 recently formed Midlands Safety Camera Partnerships (MSCP) adopted a joined-up regional approach to future anti-speeding publicity campaigns. The partnerships believe that effective communications underpins the drive to reduce casualties through changing driver behaviour.
This research based Midlands approach to publicity is unique within the National Safety Camera Scheme and was born out of a shared commitment to using education and publicity to its greatest effect and to achieve the best possible results from limited budgets. The combined initiative provides effective gearing of resources which have resulted in a highly successful and widely acclaimed public information campaign.