Road Safety Scotland and the Scottish Government – How breath-taking roads have helped bikers to breathe another day.
How breath-taking roads have helped bikers to breathe another day.
The “Breath-taking Roads” strategy saw us set out to produce engaging and educational films that show bikers how to improve their riding skills in the KSI ‘hot spots’. These films allow us to highlight specific dangers which we know can lead to KSIs without specifically mentioning ‘safety information’ and without looking preachy and patronising.