If your tyres don’t stop you, what will?
As part of this year’s UK Tyre Safety Month, TyreSafe is asking drivers to once again consider the potential risks involved in not carrying out vital checks on their tyres.
The question If your tyres don’t stop you, what will? not only reminds the motorist of the benefits and importance of tyre checks but also carries the literal message that, as the only point of contact between the road and the vehicle, it is tyres which are crucial for safe and effective braking and cornering.
To educate drivers on the importance and benefits of tyre safety, TyreSafe has developed impactful depictions of scenarios which highlight the potential risk of driving on defective tyres.
The campaign incorporates the powerful acronym ‘ACT – Air pressure, Condition, Tread’ to further imprint the three elements of basic tyre safety checks on the driver into all video and printed assets.
Air Pressure – correct tyre pressures are shown on a sticker in your car’s door shut, filler cap or in the owner’s manual. Use an accurate pressure gauge to ensure they are right for the load as part of your pre-journey planning
Condition – if stones or other objects caught between grooves in the tread can be removed without damaging the tyre, drivers are advised to do so. Bulges, cracks, cuts and embedded objects are cause for concern and need to be checked by a professional
Tread – if you don’t have access to an accurate tread depth gauge, a 20p coin can be used to see if your tyres’ tread depths are approaching the 1.6mm minimum limit. Insert the 20p at several points across and around each tyre. If you can see the coin’s outer rim at any point the tyre may be illegal and you should seek advice from a professional.