Take iTT Easy
The ‘Take iTT Easy’ campaign is from the Isle of Man. The TT festival attracts 40,000 spectators and more than 500 riders. ‘Take iTT Easy’ was a media-led campaign which included local radio, including a dedicated TT radio station, bill boards, leaflets and posters. Special mugs were also given to many campers. The campaign with its simple strap line hit home a powerful message to a wide audience of bikers and other road users too.